If It Feels Good, it Can’t Be All That Bad

“If it feels good, it can’t be all that bad.” It seems to be our motto. We always want more. More peace. More excitement. More romance. More free time. More chocolate . . . If you think about it, so many bad consequences can be linked back to self-indulgence: hangovers, credit card debt, cheating, being overweight… all things that cause us regret and hurt in our hearts. Yet, we crave nonetheless. It’s as if it’s written into the very foundation of who we are, influenced by childhood experiences, defined by our realities as an adult. Our cravings keep us hungry, never satisfied, and always searching.

Have you ever looked up the word “indulge” in the dictionary? It means “unrestrained action”. The first person ever recorded in history to have an unrestrained action directly tied to a craving was Eve in the book of Genesis in the Bible. Even though she had never experienced “more”, she wanted it. The object she was enticed by was some kind of fruit on a tree in the center of paradise, but what she really wanted was this undefined knowledge, this elusive and ill-defined craving for “more” than what she had. The very downfall of humanity was based primarily on Eve’s desire to fulfill a craving – specifically with food – a craving for “more”.

It goes even further than that. In Matthew, chapter four in the New Testament of the Bible, the Devil, himself uses food to tempt Jesus. Jesus had been fasting in the desert for forty days, completely without food. Being both fully human and fully God, Jesus was hungry – because our bodies get hungry. So, Satan tried to appeal to that physical craving by offering Jesus some bread. Even though Jesus had been deprived of food in the desert for forty days, He held strong and set the example for how we overcome temptation, that desire for “more”. Every time the Devil approached Jesus with another tactic, Jesus refuted him with another Scripture. The difference between Eve and Jesus was that while Eve was saturated in her craving and solely in the object of her desires – Jesus was saturated in God’s truth.

You see, cravings are natural to our human bodies. We were made to want more, and it’s not just some cruel joke God wrote in our DNA. We were made to want more of Him, more of His truth. Sometimes we choose to make decisions that aren’t the best, and those past mistakes can leave us facing a torrent of guilt, regret, and doubt. But, God doesn’t look at us and see our mistakes, our indulgences, our bruises, or our dents. When He looks at us, He sees our perfection through Jesus. What we’re looking for can’t be fulfilled with food, with things, with accomplishments, with houses, cars, or even a better body… what we’re looking for can only be found in Him. It’s not what we’re craving that matters, but what we’re consuming?


Are you searching for more? Are you relying on God or on something else to be your “comfort”? How can you replace your cravings with a reliance on God this week?

In what areas of your life are you least content? Write them down in your journal along with the two verses in provided below. Pray and ask God to help you become content with what you have as you trust Him to be and provide all you need


I praise you because I am fearfully and wonderfully made; your works are wonderful, I know that full well. Psalm 139:14 NIV

But Jesus said, “It is written, ‘Man is not to live on bread only. Man is to live by every word that God speaks.’” Matthew 4:4 NLT